Everyone in sports marketing and sponsorship knows who the main players are inside the marketing of sports. Rights holders, broadcasters, owners of teams, events and equipment plus the pro athletes and fans all have the role of theirs to play. The marketing of sports has constantly been an adaptive art which calls for constant adjustment to satisfy that insatiable demand by fans for much more interactive communication and experience with their beloved teams and athletes.
This season in 2012 there is the opportunity that the location of broadcasting may locate a breach in the structure of invulnerability which it’s been enjoying for the last 50 years. For at first chance, a new technology has emerged for broadcasting of sports that broadcasters do not have a monopoly or first right of refusal on usage. 안전놀이터 is live video streaming of events. This can signal the commencement of a race between other players in advertising and marketing of sports as well as sports sponsorship to find out who is able to win the day and provide fans with an unique and new experience. Live video recording technology makes it possible for the transmission of any event, competition or perhaps game live to the followers of its via the online world, with no need of about 33 % party between the event along with the fan. That’s right, sports fans. This technological know-how might remove the broadcasters from this specific element of the advertising and marketing game. However, is that a good idea or even a terrible idea?
Portion of the immense importance of sports is the revenue acquired by fighting broadcasters bidding against each other for rights to broadcast events. Would the sponsors which usually pay so dearly to the broadcasters to display their brands be ready to part company, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have along with the broadcasters? Imagine teams taking advantage to communicate directly with their fans. This is what live video streaming enables them to do. That suggests absolutely no broadcast media filtering, being and analysing paid for doing what they have done for more than 50 years. Imagine, sports organizations coming up with their personal media companies, or maybe having an internal press department to say the least. In case you doubt the global acceptance of streaming video, you should have never heard of YouTube. The places where worldwide have you been? Online video has undoubtedly the most online daily traffic amongst anything on the net.
YouTube gets much more unique daily traffic every single day than Facebook. Websites with streaming video get more link juice from Google because of the organic nature of visits verified by more occasion on the site watching streaming video. The broadcast game could possibly have a brand-new gorilla in the booth as teams understand they are able to create broadcast experiences traditional broadcast media find extremely hard to put together. Hunt for this to be a pattern that will get bigger and bigger throughout 2012 as teams offer real time interactive experiences with the teams of theirs during games. The thought really is the way the broadcast media act in response to this changing reality. The relationship between sports broadcasters and sports properties has had an ebb and flow history. Time will reveal whether the broadcasters think up a unique way of getting involved, and even to handle this brand new technology of the teams.